Most of our work is commerce. But the portfolio also holds a clinic’s booking system, a children’s learning platform, a platform for a pump distribution and service network, a multi-family office, an interiors studio and a bilingual brand site. Here’s what those builds had in common, and what changed by sector.
Healthcare: fit the clinic, don’t replace it
For DoctorOne we built a patient booking platform — deliberately not a new clinic-management system. The practice already ran one, so the booking platform plugs into it and nothing had to be migrated.
It was designed around elderly patients: large type, high contrast and a short flow, with live availability that holds a slot while someone books it. 70% of appointments are now booked online, and phone inquiries fell by half. The lesson: in healthcare, design for the least confident user, and work with the system the clinic already trusts.
Education
Bhakti Kids is a children’s learning platform. It isn’t publicly reachable, so there’s no link to show. What carries across education: a platform succeeds when it takes friction away from parents and administrative work away from the institution.
Industrial
iPumpNet is a platform for a pump distribution and service network. It isn’t a store either — it’s an operations system, and its job is to fit how the network already works rather than make the network fit the software.
When trust is the product
Then there are the sites where the job is to earn trust: a bilingual site with a validated ROI calculator for an Israeli multi-family office (60% more qualified leads), an editorial portfolio for an interiors studio (200% more inquiries), and a bilingual Hebrew–English brand site for Elkana Bohbot.
None of them needed a complex system. They needed a site that shows the work, reads as credible to a careful buyer, and makes the next step obvious.
The pattern
Across all of them, the order is the same: understand the operational problem first, then choose the technology. Sometimes the answer is a Shopify store. Sometimes it’s a custom platform wired into what a business already runs. Sometimes it’s a simple site.
The sector changes. The method doesn’t.