Case study · Luxury D2C · 2024
Loopcut Rugs
A high-end Shopify Plus storefront for handmade rugs, where the product photography had to carry the price point without costing page speed.
BeforeNo online presence for a luxury handmade product
AfterCategory entry at premium positioning.
Shopify Plus
Platform
90+
Lighthouse
12 weeks
Timeline
Luxury D2C
Segment
The build
What it took.
12 weeks from design to launch. Stack: Shopify Plus, Liquid, React, Custom CRM.
DrawnThe problem
- Conveying tactile, handmade quality through a screen
- Heavy imagery without sacrificing load performance
- A storefront that still reads as premium on mobile
BuiltWhat we built
- Custom font-rendering logic for the editorial type
- Edge-based hosting and aggressive image optimisation
- Art-directed crops per breakpoint rather than one scaled image
ShippedWhat changed
- Top-tier market entry in the category
- Lighthouse 90+ across metrics
- Average order value growth post-launch