§01Case study
Luxury D2C · 2024

Loopcut Rugs

BeforeNo online presence for a luxury handmade productAfterCategory entry at premium positioning.

A high-end Shopify Plus storefront for handmade rugs, where the product photography had to carry the price point without costing page speed.

Platform
Shopify Plus
Lighthouse
90+
Timeline
12 weeks
Segment
Luxury D2C
Loopcut Rugs — Luxury D2C
§02Engineering
What made it hard

Constraints, and the response.

Every real system is shaped by what it had to work around. These are the constraints that drove the architecture.

01
Constraint

Conveying tactile, handmade quality through a screen

Response

Custom font-rendering logic for the editorial type

02
Constraint

Heavy imagery without sacrificing load performance

Response

Edge-based hosting and aggressive image optimisation

03
Constraint

A storefront that still reads as premium on mobile

Response

Art-directed crops per breakpoint rather than one scaled image

§03Outcome
Measured

What changed.

Top-tier market entry in the category

Lighthouse 90+ across metrics

Average order value growth post-launch

Built with

Shopify Plus · Liquid · React · Custom CRM

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