·Luxury D2C · 2024 · 12 weeks
Loopcut Rugs
A high-end Shopify Plus storefront for handmade rugs, where the product photography had to carry the price point without costing page speed.
What changed
- Then
- No online presence for a luxury handmade product
- Now
- Category entry at premium positioning.
- Platform
- Shopify Plus
- Lighthouse
- 90+
- Timeline
- 12 weeks
- Segment
- Luxury D2C
What made it hard
- Conveying tactile, handmade quality through a screen
- Heavy imagery without sacrificing load performance
- A storefront that still reads as premium on mobile
How it was solved
- Custom font-rendering logic for the editorial type
- Edge-based hosting and aggressive image optimisation
- Art-directed crops per breakpoint rather than one scaled image
What it produced
- Top-tier market entry in the category
- Lighthouse 90+ across metrics
- Average order value growth post-launch
Built with
Shopify Plus · Liquid · React · Custom CRM
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