§01Case study
E-Commerce · 2024

BuildMyPC.in

BeforeManual compatibility checks — invalid builds reached customersAfterZero invalid orders since launch.

Consumer PC e-commerce built around a configurator that validates every hardware combination before checkout. The compatibility engine encodes roughly 5,000 rules and runs in under 100ms.

Engine
~5,000 rules
Validation
Sub-100ms
Conversion
+40%
Load time
60% faster
BuildMyPC.in — E-Commerce
§02Engineering
What made it hard

Constraints, and the response.

Every real system is shaped by what it had to work around. These are the constraints that drove the architecture.

01
Constraint

Real-time inventory synchronisation with physical warehouses

Response

Event-driven architecture so stock changes reflect instantly

02
Constraint

Performance across a large hardware catalogue

Response

Next.js App Router with ISR for fast catalogue views

03
Constraint

SEO for dynamically generated product combinations

Response

A metadata engine generating structured data per configuration

§03Outcome
Measured

What changed.

40% increase in conversion rate

60% faster page load times

Zero invalid configurations reported since launch

Architecture scaled to 10,000+ products

Built with

Next.js · Supabase · PostgreSQL · Redis · Vercel · Tailwind CSS

“You bring the direction. We bring the technology expertise, the competitive awareness, and the craft to get you there — properly.”

Abhijeet Ray

Abhijeet Ray — Founder

Ready to build
something real?

Tell us what's slowing your business down. We'll be direct about whether we're the right team — and exactly what it will cost.

Engagements from ₹50,000 · Fixed-price proposals · Response within one business day · NDA before any discussion